Audi has decided to review its model nomenclature, simplifying the inscriptions on the vehicles. The German brand has removed the two-digit power designations on the rear of the cars, which had caused confusion among customers. From now on, only the S, e-tron and quattro versions will be mentioned, with discreet inscriptions on the central pillar of the vehicles. This move is intended to reduce costs and clarify the identification of electric and all-wheel drive models for customers.
Change of strategy for greater clarity
Last spring, Audi had already initiated a change by removing the numerical power designations from the cars. This measure, intended to unify the nomenclature between the thermal and electric models, had caused confusion. The new management has therefore decided to focus only on the model designations, while maintaining discreet inscriptions for specific versions.
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Main changes :
- Removal of power designations : The two-digit numbers disappear.
- Inscriptions on the central pillar : The e-tron and quattro inscriptions will be engraved on the central pillar between the doors.
The new Q6 e-tron leads the way
The new Audi Q6 e-tron is the first model to adopt this new strategy. The e-tron and quattro inscriptions will no longer be visible at the rear, but discreetly engraved on the central pillar. This not only reduces the production costs of the badges, but also limits the risk of theft of these elements. Many customers prefer not to replace them when they are stolen to avoid damage to the paintwork.
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Benefits for customers and the brand :
- Cost reduction : Fewer badges to produce and replace.
- Fewer flights : Because badges are less visible, they are less likely to be stolen.
Perspectives and implications
This new approach by Audi could set a trend for other automakers looking to simplify their lineups and reduce costs. Customers will have to get used to checking the center pillar to identify specific versions of their vehicles, but this method could prove more efficient and less expensive in the long run.
Market impact :
- Model standardization : A simplified and standardized nomenclature.
- Innovation in badge design : More discreet and less costly integration.
By simplifying the nomenclature of its models and moving specific inscriptions to the central pillar, Audi hopes to provide better clarity to its customers while reducing production costs. This initiative marks an important step in the brand’s strategy to adapt to consumer expectations and market demands. The Q6 e-tron embodies this new approach, promising more intuitive identification of electric and quattro versions.