The Sarasota Film Festival today unveiled a marketing campaign built around artwork designed by students at Ringling College of Art and Design. The reveal showcased more than just new work by artists Gisselle Tirse and Nikelle Mackey, but a collaboration between the region’s most high-profile film exhibition and a school with a growing reputation in the cinematic arts.
Festival organizers in October commissioned Ringling College to produce a new marketing campaign around student work. That was followed with brainstorming events at the college and the assemply of a group of eight students majoring in fields including illustration, advertising design and game art. Ultimately, the work of Tirse and Mackey (pictured below) was selected as the centerpiece for the campaign.
“The Sarasota Film Festival could not be more pleased with the result of our partnership with the Ringling College of Art and Design,” said Mark Famiglio, president of the Sarasota Film Festival. “This is a world-renowned art school and the students presented us with exemplary works to choose from. As we launch this year’s festival we are more excited than ever to bring the best in film to Sarasota.”
The work will be posted publicly with banners in Downtown Sarasota starting Feb. 20.