WWE STudios announced on Saturday night that The Day would go to broad release in August and that the film would be promoted at Comic-Con International this July. The news came from director Douglas Aarniokoski and WWE Studios President Michael Luisi while they were showing the film as part of the Sarasota Film Festival.
“We are going to be at Comic-Con,” said Aarniokoski, who said he would like to screen the film to audiences there if time permitted.
The film follows a group of survivors in a post-apocalypic world as the search the countryside in search of food and, hopefully, a place where they can safely try to plant seeds and restart civilization. Stars Domic Monaghan and Ashley Bell attended the Sarasota screening. Shawn Ashmore also stars in the film.
Luisi said he expected to bring cast and filmmakers to Comic-Con, as well as some professional wrestlers with the WWE the same way Kelly Kelly and Rey Mysterio attended the red carpet for The Day in Sarasota.
“It’s a thrilling movie. It ticks a lot of the boxes that are important to us not only to our core fan base as WWE but to a wider audience,” Luisi said.
Monaghan, who has a resume ripe with geek cred from such franchises as Lost and Lord of the Rings, said the movie was perfect for a Comic-Con audience. “It is kind of a fan-based film,” he said. “Hopefully, they will get rabid about it.”
Aarniokoski said the ultimate plan is to also shoot a prequel and sequel to The Day. The prequel would reveal why society has collapsed, a plot point intentionally left out of The Day. “A sequel would become a Thunderdome, if you will, in the Mad Max vein,” he said.
Bell said she was hopeful that complete vision could be realized. “When the audience responds to it the way they have, it gives the film a whole new life,” she said. “I pray for a prequel and a sequel.”